RACER X

  I created a brand identity guideline for a gaming industry based in San Francisco that focuses on developing family-friendly, accessible games for people of all ages and abilities. 

This project demonstrated my understanding of company research, target audiences, logo design, color theory, typography, visual elements, and branding. As a graphic designer, it is crucial to comprehend these aspects since I will be working closely with companies and their target audiences, big or small. Brand books allow the company, its employees, and users to grasp the company's values, mission, and how they represent themselves.